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Sept 2, 2008 - Small Biz Technology 
When Moblity Is More Than Your Contacts and Schedule
Maximizer recently launched a new brand, Maximizer Mobile CRM, which provides access to customers, leads, notes, documents, schedules, sales deals, and service cases, directly on mobile devices, while enabling synchronization with information at the office. What's important to note is that by leveraging this powerful software, specifically designed for mobile devices, you will enable your mobile sales team to respond faster to customer needs and potential opportunities. |
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Sept 1, 2008 - Business-Software Blog
Maximizer Executive Explains Why “Laptops are Old School”
Earlier this month, Maximizer CRM submitted a video on YouTube, called Laptops are Old School, to promote their mobile CRM product. I found this video to be clever, hilarious, and a "must-see" – and apparently, thousands of other viewers had the same response. |
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August 26, 2008 - destinationCRM Blog
Smart Apps, Smartphones, Smart People
Yesterday I wrote a story for destinationCRM.com about Maximizer Software’s announcement of its Mobile CRM branding. Along with the press release, the folks at Maximizer passed along a YouTube video that demonstrates the need for accessing CRM, even on-the-go.The video is pretty funny, and as Laurie McCabe (SMB analyst with AMI-Partners) points out, it’s a good attempt at viral marketing. |
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August 25, 2008 - destinationCRM
Maximizing Mobility for the SMB
Maximizer Software announces a branding strategy for its Mobile CRM product.
In a recent video on Google's YouTube, two guys are seen trying to close their respective sales deals while chatting on their cell phones on the streets of New York. One of the salesmen, when he ends the call, does some quick work on his BlackBerry, managing the new contact, entering details of the deal, and sharing and sending information with just a few taps on the handheld device. The other businessman, however, isn’t so lucky. Because he doesn’t have a smartphone with a CRM application, he runs frantically around the city with his laptop, corralling unsuspecting passersby to help in his search for a wireless signal that will allow him to connect to his Web-based CRM software.
Watch the YouTube Video:
http://www.youtube.com/watch?v=pUCMdZoTKDY |
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August 18, 2008 - insideCRM Blog
Maximizer hitches its wagon to mobile CRM
A while back (I can’t pinpoint the date, but it was a while ago) I said that any CRM provider that did not include a truly effective mobile component would eventually become a casualty of consolidation. (Smarter people than me said it a lot earlier, I admit.) Independently reaching a similar view was Maximizer Software. That point was driven home today when Maximizer announced its new brand, Maximizer Mobile CRM. |
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August 7, 2008 -
BCBusiness
Maximizer Software Makes "BCBusiness Top One Hundred" 2008
This year's BCBusiness Top 100 numbers back up economists' claims that B.C. is well positioned to weather any economic downturn associated with the U.S. housing crisis. Aggregate revenues for the BCBusiness Top 100 companies were $122.2 billion, an increase of 8.9 per cent over last year's tally. The surge outpaces the 6.2 per cent rise in the province's GDP. And
the threshold or making the list this year inched up to $223.9 million in annual revenues, $40 million more than last year.
As one of BC’s top performing companies Maximizer Software is listed in the #98 position in the category of Public Companies, up one position from last year. |
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July 31, 2008 - Sales & Marketing Management
CRM Goes Mobile
Mobile devices have become an important tool for companies looking for a competitive advantage in today's fast-paced, global business environment. Rapid advancements in mobile hardware, applications and network speeds are bringing the idea of replacing slow, awkward laptops with mobile devices closer to reality. But is your sales team ready to retire their laptops in exchange for a device right at their fingertips? |
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July 31, 2008 - Sales & Marketing Management
Mobile CRM: Seven Steps for Success
Real-time mobile CRM has amazing potential to reduce sales downtime and build customer intimacy. But you'll never be able to realize the full benefits of mobile CRM without a comprehensive game plan. The following steps will ensure that your field sales reps, and other mobile professionals, are motivated and empowered to use the system to improve their productivity and performance. |
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June 13, 2008 - Wireless Business Technology
Maximizer Software announces partnership with McObject
With the new partnership, on-the-road sales professionals, business owners and others relying on popular BlackBerry devices will be able to store more critical data from Maximizer CRM onto their mobile device. |
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June 6, 2008 - CRMAdvocate
Maximizer announced its support for the Open Data Initiative unveiled by Jigsaw, a provider of business information and data services that uniquely leverages user-generated content contributed by its global membership. Advancing an open-source approach to company data, Jigsaw's Open Data Initiative makes it easy to search, select, and import company data for Free into leading CRM and Contact Management solutions. Maximizer Software and Jigsaw also worked together to develop a native CSV file format that maps to Maximizer CRM, allowing their customers to easily populate any of the four Maximizer CRM editions - Enterprise, Group, Professional and Entrepreneur - with Jigsaw's Free company data.
(No link available)
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May 23, 2008 - destinationCRM
ISM Announces its Top 15 Lists for CRM
The winners represent the best comprehensive solutions. Through extensive laboratory testing, products are judged in five categories, which include business functionality, technical features, implementation, real-time criteria, and user-support features.
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May 9, 2008 - inside CRM If you love your data, set it free (inside your company)
That was one of the conclusions reached in a report by the Aberdeen Group sponsored by Maximizer Software called “CRM in SME: Sized to Fit.” In the category of companies Aberdeen classifies as “laggards,” one out of two companies is battling fragmented customer data and needs a central repository to effectively use the data they already have. |
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April 24, 2008 - inside CRM
CRM's Sweet Spot
Maximizer Software Inc.'s CRM 10
The Promise: Maximizer CRM 10 Group Edition enables teams of up to 15 users to work together to attract more prospects, win new customers and improve customer satisfaction. |
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April 2008 -Entrepreneur.com
2008 Complete Guide to Software:
Contact Management/CRM
Maximizer CRM 10:
Small-business CRM software that includes tools for scheduling appointments and tasks, managing sales opportunities, and creating action plans and business reports. Includes a mobile version for BlackBerry devices. Offered in four tiers, depending on size of business. |
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April 2008 - Aberdeen Research Brief
A Case for On-Premise CRM
“We use all of the Maximizer CRM modules extensively, and we’re able to provide mobile access via BlackBerry and web portal for our dealers.” - Ed Scott, IT Manager, Tigerstop.Tigerstop has been able to improve their processes without major changes to their CRM solution, and has doubled their production with fewer staff. |
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April 23, 2008 - DM News
Maximizing lead conversion
to win more deals
The lead conversion black hole has long been cause for dispute between marketing and sales teams. Marketing will argue it has generated leads and given them to sales. Sales will complain that leads aren't qualified. The challenge is to achieve what everyone wants: improved sales revenues through qualified leads. |
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April 2, 2008 - Selling Power
Important Industry Announcements, and What We Think of Them
Maximizer announced the availability of its Entrepreneur Edition, a contact management package intended to give start-ups and individual professionals an out-of-box, full-featured contact management solution. The product offers several new enterprise-level features including: new mobile access with MaxMobile Lite for BlackBerry®; on demand business coaching; on-the-fly reporting; and time and task management with further Outlook integration. Our take: Maximizer is rounding out its product set in a solid, workmanlike fashion. We think it's a viable alternative for companies wanting a complete suite but not wanting to pay an arm and leg in software licensing fees.
(Link unavailable) |
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March 24, 2008 - ITbusiness.ca
Canadian firm digs itself out of transaction chaos with CRM tool
Maximizer CRM has enabled this Montreal entrepreneur to streamline his data gathering and retrieval process, create an instantly accessible project database, and yes – remember names and birthdays. |
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March 3, 2008 - Small Business Computing
Taking Customer Relationship Management
to the Max
Maximizer CRM 10 clearly establishes the company’s commitment to empowering SMBs with a product line that lets them start with a contact management solution and transition to full-featured CRM as their business matures."
Laurie McCabe, VP Small Business Insights and Solutions AMI-Partners |
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March 1, 2008 - Destination CRM
Selling CRM to Your Sales Force
They're set in their ways, stubbornly independent, and resistant to change. But your staff doesn't have to be your toughest sale. |
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February 29, 2008 - SmallBiz Technology
Maximizer CRM: How It's Going Strong After 10 Years
Maximizer, based on Canada, is now on version 10 of its flagship Maximizer product. The recently launched and re-branded, Entrepreneur version is built for smaller companies and specifically designed to carry them through the growth stages of their company by enabling them to easily migrate to the fuller size versions professional, group and enterprise.
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February 25, 2008 - Inside CRM
10 Questions for Maximizer’s Will Anderson
Will Anderson is a fan of mobile CRM. What’s more, as CTO of Maximizer Software Inc., he’s in a position to help build the sort of mobile CRM he himself would want to use. With 15 years of CRM product-development experience, and almost 12 of those years at Maximizer, Anderson’s efforts have allowed Maximizer to differentiate itself and have pushed competitors to accelerate their own mobile efforts. |
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February 15, 2008 - CBR online
Maximizer Software launches Maximizer CRM 10 Entrepreneur Edition
"With the release of Entrepreneur Edition, small business owners gain an extremely comprehensive contact management solution that enables them to incorporate best practices in customer care and time management right from the start." |
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February 15, 2008 - CRM Today
Maximizer Software Completes CRM Family of Products with Launch of Maximizer CRM 10 Entrepreneur Edition
“With this release, Maximizer Software is the only vendor that offers a complete family of CRM products for small and medium-sized businesses (SMBs) that enables a smooth migration from contact management through to full-featured CRM.” |
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February 15, 2008 - DestinationCRM
CRM for One: Catch 'Em While They're Young
"Maximizer offers a pretty feature-rich functionality for software of that cost and capability. The stuff around analytics and mobility is way beyond what you typically expect from a software company that size." |
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February 18, 2008
- We Blog CRM
CRM for the Sole Proprietor
“Of course there are contact managers out there that can be used by entrepreneurs and work from home moms but what Maximizer has done is to be there for the entrepreneur and hopefully grow with him as he moves towards becoming a mid-market player.”
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February 19, 2008 - TMCnet
Maximizer Rounds Out Maximizer CRM 10 Suite with New Entrepreneur Edition
Even a small business can benefit from a mobile CRM solution. With mobile CRM, your workers can have access to the critical business information they need via their BlackBerry devices, and the ability to manipulate it in near real time." |
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February 20, 2008 - Inc.com
Mobile CRM
"This new tool offers entrepreneurs and small-business owners mobile access with MaxMobile Lite for BlackBerry, on-demand business coaching, on-the-fly reporting, and improved time and task management with Outlook integration." |
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January 15, 2008 - DestinationCRM
Maximizer Consulting Goes a la Carte
"With an eye toward helping small and midsize businesses (SMBs) implement CRM quickly and efficiently, Maximizer Software has introduced a new set of packaged professional services offerings called CRM Express Services."
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